Xiaomi Mi 12 won’t: Xiaomi abandons the Mi brand

We have bad news for Mi fans. The Chinese company Xiaomi is ditching its legendary Mi brand. Yes, there will be no Xiaomi Mi 12 or Mi Note 11.

Xiaomi today suddenly announced the ditching of the Mi brand. All new devices of the Chinese company will be deprived of the Mi prefix in the name. The first smartphone to receive a name in accordance with the new naming scheme was the recently introduced Xiaomi MIX 4. And the company also proposes to call its new tablet Xiaomi Pad 5, not Xiaomi Mi Pad 5. Xiaomi officials said this in an interview with reporters of the popular Internet portal XDA-Developers.

What is the reason for Xiaomi’s decision to abandon the Mi brand, the company representatives did not specify. It should be noted that the Mi prefix has accompanied the products of the Chinese company since its inception. Moreover, under the Mi brand, not only smartphones and tablets were produced, but also wearable electronics and other equipment. According to the founder and CEO of Xiaomi Lei Jun, the Mi brand has encrypted the phrase «Mission Impossible».