It’s no secret that the semiconductor industry is now experiencing difficult times. The first deficit of chips on themselves felt automakers, and now the crisis has affected the manufacturers of mobile devices. Apple did not remain aside, which also acutely felt the shortage of processors, despite its strong supply chain. Insiders argue that because of this, Apple even had to reduce the production of the iPad.
According to the Nikkei Asia edition, from September to October, Apple has released 50% less than the iPad tablets than planned. Reducing iPad production is associated with semiconductor deficit. Allegedly Apple decided to give preference to the production of the iPhone 13 series and sent chips that were originally intended for the iPad, on the production of a new generation of their flagships. The company acted as the demand for iPhone 13 is noticeably higher compared to the iPad, in addition, ahead of the holiday season, during which usually sales iPhone go up. The redistribution of the chip reserve between the iPhone and iPad has become possible due to the fact that many components of Apple tablets and smartphones are interchangeable.
By the way, Apple itself does not hide that she affected her deficiency of chips. During a recent press conference dedicated to the publication of a quarterly financial report, Apple Luca Maestri financial director (Luca Maestri) stated that Apple lost profits due to chip shortages in the last quarter amounted to 6 billion dollars. IPAD sales due to lack of semiconductors were lower than expected, and this trend will continue in the next couple of quarters.